Editorialist × CharacterQuilt

Four campaigns. One afternoon.
Designed by AI, finished by humans.

A complete partnership demo built for Editorialist Studio — landing pages, display ads, decks, one-pagers, ebook covers, and nurture sequences across four B2B angles.

120+
Assets shipped
4
Campaign angles
0
Designers harmed

Four angles for one editorial authority.

Two ABM accounts (LVMH and Estée Lauder Companies), one vertical (Independent Luxury Houses), one horizontal (Luxury Brand CMOs). Each gets a personalized landing page, two master ads, an ebook cover, two email headers, fourteen platform-resized variants, an eight-slide deck, a one-pager, and a three-email nurture sequence.

1
ABM · Conglomerate

LVMH

Six maisons. One coordinated editorial codex.

2
ABM · Prestige Beauty

Estée Lauder Companies

Eight houses. One editorial authority stack.

3
Vertical · Indie Luxury

Independent Luxury Houses

Editorial-first launches. Sell-out windows verified.

4
Horizontal · Luxury CMOs

Luxury Brand CMOs

Editorial-as-performance. Built for the ROAS review.

Campaign 1 · ABM · LVMH

Six maisons. One editorial codex.

12M HNW readers per month. $4,200 average cart. The Cultural Codex — a 12-month editorial calendar coordinated across the six maisons by Editorialist Studio.

Landing page
LVMH LP
Personalized landing page

landing-lvmh.html↗ open in new tab

Master display ads
Master ad · DARK

Six Maisons. One Editorial Codex.

Master ad · LIGHT

$1.2M in 90 days. A single feature window.

Ebook cover · US Letter

The Cultural Codex

Email headers
Email header · INTRO

An editorial calendar that coordinates the six.

Email header · PROOF

$1.2M in 90 days on a single feature.

Platform-resized ads · 14 variants
7 platforms × 2 master ads

Meta Feed, Stories, LinkedIn, Leaderboard, MRec, Skyscraper, Large Rect↗ click to expand

Sales enablement
Sales deck · 8 slides

The Cultural Codex↗ open

One-pager · magazine

Six Maisons. One Codex. For LVMH.↗ open

Nurture sequence · 3 emails

Intro · Proof · Closing↗ click to expand

Campaign 2 · ABM · Estée Lauder Companies

When 10 colognes become 47,000 carts.

The Beauty Authority Stack — editor-led feature programming for each ELC house, calibrated to its brand voice. 47% post-feature purchase rate. $9.6M attributable in 30 days.

Landing page
Estée Lauder LP
Personalized landing page

landing-esteelauder.html↗ open in new tab

Master display ads
Master ad · DARK

When 10 Colognes Become 47,000 Carts.

Master ad · LIGHT

Eight Houses. One Editorial Stack.

Ebook cover · US Letter

The Beauty Authority Stack

Email headers
Email header · INTRO

Authority that closes the cart.

Email header · PROOF

$9.6M attributable in 30 days.

Platform-resized ads · 14 variants
7 platforms × 2 master ads

Meta Feed, Stories, LinkedIn, Leaderboard, MRec, Skyscraper, Large Rect↗ click to expand

Sales enablement
Sales deck · 8 slides

The Beauty Authority Stack↗ open

One-pager · magazine

Beauty Authority Stack for ELC.↗ open

Nurture sequence · 3 emails

Intro · Proof · Closing↗ click to expand

Campaign 3 · Vertical · Independent Luxury Houses

Your house. Our editorial. Their wallet.

The Founder Brief — a 30-day editorial calendar built around your launch. Editor-led. Concierge sell-through. 4,200 units in 11 days post-feature (NILI LOTAN). Sell-out windows verified.

Landing page
Indie Luxury LP
Personalized landing page

landing-luxuryfashion.html↗ open in new tab

Master display ads
Master ad · DARK

Your House. Our Editorial. Their Wallet.

Master ad · LIGHT

4,200 Units in 11 Days. Repeatable.

Ebook cover · US Letter

The Indie Luxury Playbook

Email headers
Email header · INTRO

An editorial channel that actually sells.

Email header · PROOF

Sell-out, measured. Repeatable.

Platform-resized ads · 14 variants
7 platforms × 2 master ads

Meta Feed, Stories, LinkedIn, Leaderboard, MRec, Skyscraper, Large Rect↗ click to expand

Sales enablement
Sales deck · 8 slides

The Indie Luxury Playbook↗ open

One-pager · magazine

Founder Brief for Independent Houses.↗ open

Nurture sequence · 3 emails

Intro · Proof · Closing↗ click to expand

Campaign 4 · Horizontal · Luxury Brand CMOs

The editorial authority luxury runs on.

Editorial-as-Performance — built for the ROAS review with finance. 12M HNW readers per month. $201M annualized addressable across fashion, beauty, jewelry, watches, and hospitality.

Landing page
Luxury CMO LP
Personalized landing page

landing-luxurycmo.html↗ open in new tab

Master display ads
Master ad · DARK

The Editorial Authority Luxury Runs On.

Master ad · LIGHT

Where Editorial Already Converts.

Ebook cover · US Letter

Editorial as Performance

Email headers
Email header · INTRO

Editorial that attributes to cart.

Email header · PROOF

Where editorial already converts.

Platform-resized ads · 14 variants
7 platforms × 2 master ads

Meta Feed, Stories, LinkedIn, Leaderboard, MRec, Skyscraper, Large Rect↗ click to expand

Sales enablement
Sales deck · 8 slides

Editorial as Performance↗ open

One-pager · magazine

Editorial as Performance — Luxury CMOs.↗ open

Nurture sequence · 3 emails

Intro · Proof · Closing↗ click to expand